Privacy Policy

UITL Inc. (“we,” “us,” or “our”) operates the Patchwise.ai website analysis and optimization platform. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our Services.

1. Information We Collect

We collect information you provide directly when using our Services:

• Email address — provided when you submit a website for analysis, so we can deliver your scorecard and results.
• Website URL — the URL you submit for scanning and analysis.
• Analysis preferences — any optional notes or preferences you provide about your goals.
• Account information — if you create an account, we collect your name and login credentials.

We also collect information automatically:

• IP address and approximate geolocation.
• Browser type, device information, and operating system.
• Usage data — pages visited, features used, and interaction patterns.
• Analysis data — the results of SEO scans, scorecards, and AI-generated redesign outputs associated with your submissions.

2. How We Use Your Information

We use the information we collect to:

• Provide the Services — run website analyses, generate SEO scorecards, and create AI-powered redesign previews.
• Deliver results — send your scorecard and analysis reports to the email address you provide.
• Improve our platform — analyze usage patterns to enhance the quality and accuracy of our analysis tools.
• Communicate with you — respond to inquiries, provide support, and send service-related notifications.
• Prevent abuse — detect and prevent unauthorized submissions, fraud, and misuse of the Services.

3. Data Sharing & Disclosure

We do not sell your personal information. We may share information only in the following limited circumstances:

• Service providers — trusted third-party vendors who help us operate the platform (e.g., email delivery, hosting, analytics). These providers are contractually obligated to protect your data.
• Legal requirements — when required by law, regulation, or legal process, or to protect the rights, safety, or property of UITL Inc., our users, or the public.
• Ownership disputes — if a website owner disputes an unauthorized scan of their property, we may share submission details (IP address, email, timestamp) as described in our Terms of Service.
• Business transfers — in connection with a merger, acquisition, or sale of assets, your information may be transferred as part of that transaction.

4. Cookies & Tracking Technologies

We use cookies and similar technologies to:

• Keep you signed in and remember your preferences.
• Understand how you use our platform so we can improve it.
• Measure the effectiveness of our marketing efforts.

You can control cookies through your browser settings. Disabling cookies may affect some features of the Services.

5. Data Retention

We retain your personal information for as long as necessary to provide the Services and fulfill the purposes described in this policy. Specifically:

• Analysis results and scorecards are retained for the lifetime of your account or subscription.
• Submission logs (IP address, email, timestamp) are retained for a minimum of three (3) years for fraud prevention and legal compliance, as described in our Terms of Service.
• Account data is retained until you request deletion or your account is closed.

6. Your Rights

Depending on your jurisdiction, you may have the following rights regarding your personal information:

• Access — request a copy of the personal data we hold about you.
• Correction — request that we correct inaccurate or incomplete information.
• Deletion — request that we delete your personal data, subject to legal retention requirements.
• Portability — request your data in a structured, machine-readable format.
• Objection — object to processing of your data for certain purposes.

To exercise any of these rights, contact us at hello@patchwise.ai. We will respond to all requests within 30 days.

7. Data Security

We implement appropriate technical and organizational measures to protect your personal information, including encryption in transit (TLS/SSL), secure server infrastructure, and access controls. However, no method of transmission over the internet is 100% secure, and we cannot guarantee absolute security.

8. Third-Party Links

Our Services may contain links to third-party websites or services. We are not responsible for the privacy practices of those third parties. We encourage you to review their privacy policies before providing any personal information.

9. Children's Privacy

Our Services are not directed to individuals under the age of 16. We do not knowingly collect personal information from children. If we learn that we have collected data from a child, we will take steps to delete it promptly.

10. Changes to This Policy

We may update this Privacy Policy from time to time. When we make material changes, we will update the “Last updated” date at the top of this page and, where appropriate, notify you by email. Your continued use of the Services after any changes constitutes acceptance of the updated policy.