Before & After Comparison

Hit & Run Washington

How Patchwise improved hitandrunwashington.com across 8 SEO categories

Before

D

After

A

Category-by-Category Scorecard

Technical SEO
Before:C
After:A
Content Quality
Before:D
After:A
Schema/Structured Data
Before:F
After:A
Social/OG Tags
Before:F
After:A
Mobile Readiness
Before:D
After:A
GEO Readiness
Before:F
After:A
Local SEO
Before:D
After:A
Accessibility
Before:D
After:A

What We Changed

A detailed breakdown of every improvement Patchwise made, with before/after specifics and the reasoning behind each change.

1

Technical SEO

CA

Before

Slow load times (5.1s), no sitemap, broken internal links, mixed content warnings

After

Sub-second load times, complete sitemap, all links validated, HTTPS enforced

Why: Rebuilt the entire site on a modern stack with static generation, achieving near-perfect Lighthouse scores.

2

Content Quality

DA

Before

Sparse content (100-word pages), no informational value, duplicate title tags

After

Comprehensive legal guides (1000+ words), unique titles/descriptions, step-by-step resources

Why: Created authoritative content covering both victim rights and defense perspectives for hit and run cases in Washington State.

3

Schema/Structured Data

FA

Before

Zero structured data

After

LegalService, FAQ, HowTo, and BreadcrumbList schema on all pages

Why: Added rich structured data so search engines can surface FAQ rich results, how-to steps, and practice details directly in search results.

4

Social/OG Tags

FA

Before

No social meta tags at all

After

Full OG and Twitter Card implementation with page-specific titles, descriptions, and images

Why: Every page now generates professional social sharing previews with relevant imagery and compelling descriptions.

5

Mobile Readiness

DA

Before

Desktop-only layout, no responsive design, tiny text on mobile, horizontal scrolling

After

Mobile-first responsive design, readable at all sizes, touch-optimized CTAs, no horizontal scroll

Why: Complete redesign with mobile-first methodology — especially critical since many hit-and-run searches happen on phones at the scene.

6

GEO Readiness

FA

Before

No AI-readable content structure, no entity clarity, no FAQ content

After

AI-optimized content structure, clear legal entity definitions, comprehensive FAQ coverage

Why: Built content specifically for AI search engines to cite when answering questions about Washington hit and run laws, penalties, and procedures.

7

Local SEO

DA

Before

Basic location mention only, no NAP consistency, no service areas

After

Full NAP consistency, service area pages for major WA cities, click-to-call integration, map embed

Why: Added local search optimization for Seattle, Tacoma, Olympia, Spokane, and all Washington counties to capture location-specific searches.

8

Accessibility

DA

Before

No alt text, poor contrast (1.8:1 on body text), no keyboard navigation, no ARIA

After

WCAG AA compliant, 4.5:1+ contrast ratios, full keyboard nav, ARIA landmarks, screen reader support

Why: Implemented comprehensive accessibility from the ground up, ensuring the site is usable by everyone including those using assistive technology.

Key Improvements at a Glance

  • Complete responsive redesign from scratch with mobile-first approach
  • Added step-by-step process section explaining what to do after a hit and run
  • Implemented all OG and Twitter meta tags with custom images
  • Built FAQ accordion with schema markup targeting common questions
  • Added click-to-call buttons and Google Maps integration for local SEO

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