Before & After Comparison
Hit & Run Washington
How Patchwise improved hitandrunwashington.com across 8 SEO categories
Before
DAfter
ACategory-by-Category Scorecard
What We Changed
A detailed breakdown of every improvement Patchwise made, with before/after specifics and the reasoning behind each change.
Technical SEO
Before
Slow load times (5.1s), no sitemap, broken internal links, mixed content warnings
After
Sub-second load times, complete sitemap, all links validated, HTTPS enforced
Why: Rebuilt the entire site on a modern stack with static generation, achieving near-perfect Lighthouse scores.
Content Quality
Before
Sparse content (100-word pages), no informational value, duplicate title tags
After
Comprehensive legal guides (1000+ words), unique titles/descriptions, step-by-step resources
Why: Created authoritative content covering both victim rights and defense perspectives for hit and run cases in Washington State.
Schema/Structured Data
Before
Zero structured data
After
LegalService, FAQ, HowTo, and BreadcrumbList schema on all pages
Why: Added rich structured data so search engines can surface FAQ rich results, how-to steps, and practice details directly in search results.
Social/OG Tags
Before
No social meta tags at all
After
Full OG and Twitter Card implementation with page-specific titles, descriptions, and images
Why: Every page now generates professional social sharing previews with relevant imagery and compelling descriptions.
Mobile Readiness
Before
Desktop-only layout, no responsive design, tiny text on mobile, horizontal scrolling
After
Mobile-first responsive design, readable at all sizes, touch-optimized CTAs, no horizontal scroll
Why: Complete redesign with mobile-first methodology — especially critical since many hit-and-run searches happen on phones at the scene.
GEO Readiness
Before
No AI-readable content structure, no entity clarity, no FAQ content
After
AI-optimized content structure, clear legal entity definitions, comprehensive FAQ coverage
Why: Built content specifically for AI search engines to cite when answering questions about Washington hit and run laws, penalties, and procedures.
Local SEO
Before
Basic location mention only, no NAP consistency, no service areas
After
Full NAP consistency, service area pages for major WA cities, click-to-call integration, map embed
Why: Added local search optimization for Seattle, Tacoma, Olympia, Spokane, and all Washington counties to capture location-specific searches.
Accessibility
Before
No alt text, poor contrast (1.8:1 on body text), no keyboard navigation, no ARIA
After
WCAG AA compliant, 4.5:1+ contrast ratios, full keyboard nav, ARIA landmarks, screen reader support
Why: Implemented comprehensive accessibility from the ground up, ensuring the site is usable by everyone including those using assistive technology.
Key Improvements at a Glance
- Complete responsive redesign from scratch with mobile-first approach
- Added step-by-step process section explaining what to do after a hit and run
- Implemented all OG and Twitter meta tags with custom images
- Built FAQ accordion with schema markup targeting common questions
- Added click-to-call buttons and Google Maps integration for local SEO
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