Before & After Comparison
Burg Criminal Defense
How Patchwise improved glblaw.com across 8 SEO categories
Before
D+After
ACategory-by-Category Scorecard
What We Changed
A detailed breakdown of every improvement Patchwise made, with before/after specifics and the reasoning behind each change.
Technical SEO
Before
Missing sitemap.xml, no robots.txt, slow page load (4.2s), render-blocking CSS
After
Generated sitemap.xml, optimized robots.txt, page load under 1.5s, async CSS loading
Why: Rebuilt the site structure for optimal crawlability and performance. Moved from server-rendered tables to a modern static build with Next.js.
Content Quality
Before
Thin content (under 200 words per page), no heading hierarchy, generic legal copy
After
Comprehensive criminal defense content (800+ words per page), proper H1-H3 hierarchy, practice-specific keyword integration
Why: Rewrote all page content with E-E-A-T signals for criminal defense, including detailed practice area pages for DUI, assault/DV, drug crimes, theft, hit & run, and sex offenses with Washington State statutes.
Schema/Structured Data
Before
No structured data whatsoever
After
CriminalDefenseAttorney, LegalService, Organization, and FAQ schema markup on all pages
Why: Added comprehensive JSON-LD schema markup so search engines and AI assistants can identify Geoffrey Burg's 30+ years of criminal defense experience, Super Lawyer recognition, and practice specialties.
Social/OG Tags
Before
No Open Graph tags, no Twitter Cards, missing favicon
After
Full OG tags (title, description, image, type) and Twitter Card meta on every page
Why: Created branded social sharing previews so links shared on LinkedIn, Facebook, and X display the firm's criminal defense expertise and Seattle location.
Mobile Readiness
Before
Fixed-width layout, text too small on mobile, buttons not touch-friendly
After
Fully responsive design, readable text at all sizes, prominent click-to-call and touch-friendly CTAs
Why: Rebuilt with mobile-first responsive design. People facing criminal charges often search from their phone — large tap targets, easy-to-find phone number, streamlined navigation.
GEO Readiness
Before
No AI-optimizable content structure, no FAQ content, poor entity clarity
After
Clear entity definitions, FAQ sections, structured content optimized for AI citation
Why: Restructured content so AI search engines (ChatGPT, Gemini, Perplexity) can cite Geoffrey Burg's criminal defense expertise when users ask about DUI lawyers, assault defense, or drug charges in Seattle.
Local SEO
Before
No Google Business Profile link, missing NAP consistency, no service area pages
After
Consistent NAP data (720 Third Ave Suite 2015, Seattle), LocalBusiness schema, map integration
Why: Added consistent name-address-phone data across all pages with the firm's actual Seattle office location, service area content for King County and surrounding areas.
Accessibility
Before
No alt text on images, missing ARIA landmarks, poor color contrast (2.1:1), no skip navigation
After
Alt text on all images, ARIA landmarks, WCAG AA contrast ratios (4.5:1+), skip-to-content link
Why: Added comprehensive accessibility features including screen reader support, keyboard navigation, proper focus management, and high-contrast color choices.
Key Improvements at a Glance
- Added JSON-LD schema for CriminalDefenseAttorney and LegalService entities
- Rebuilt navigation with mobile-responsive hamburger menu and click-to-call
- Added Open Graph and Twitter Card meta tags with criminal defense messaging
- Rewrote practice area content for DUI, assault, drug crimes, and theft defense
- Implemented responsive layout with prominent attorney credentials and case results
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