Before & After Comparison
GLB Law
How Patchwise improved glblaw.com across 8 SEO categories
Before
D+After
ACategory-by-Category Scorecard
What We Changed
A detailed breakdown of every improvement Patchwise made, with before/after specifics and the reasoning behind each change.
Technical SEO
Before
Missing sitemap.xml, no robots.txt, slow page load (4.2s), render-blocking CSS
After
Generated sitemap.xml, optimized robots.txt, page load under 1.5s, async CSS loading
Why: Rebuilt the site structure for optimal crawlability and performance. Moved from server-rendered tables to a modern static build.
Content Quality
Before
Thin content (under 200 words per page), no heading hierarchy, keyword stuffing in title tags
After
Comprehensive content (800+ words per page), proper H1-H3 hierarchy, natural keyword integration
Why: Rewrote all page content with E-E-A-T signals, added structured practice area descriptions, and created informational content answering common legal questions.
Schema/Structured Data
Before
No structured data whatsoever
After
LegalService, Attorney, Organization, and FAQ schema markup on all pages
Why: Added comprehensive JSON-LD schema markup so search engines and AI assistants can understand the firm's services, attorneys, and practice areas.
Social/OG Tags
Before
No Open Graph tags, no Twitter Cards, missing favicon
After
Full OG tags (title, description, image, type) and Twitter Card meta on every page
Why: Created branded social sharing previews so links shared on LinkedIn, Facebook, and X display professionally with firm branding.
Mobile Readiness
Before
Fixed-width layout, text too small on mobile, buttons not touch-friendly
After
Fully responsive design, readable text at all sizes, touch-friendly navigation and CTAs
Why: Rebuilt from scratch with mobile-first responsive design. Navigation collapses to hamburger menu, content reflows for all screen sizes.
GEO Readiness
Before
No AI-optimizable content structure, no FAQ content, poor entity clarity
After
Clear entity definitions, FAQ sections, structured content optimized for AI citation
Why: Restructured content so AI search engines (ChatGPT, Gemini, Perplexity) can easily extract and cite the firm's expertise, practice areas, and location.
Local SEO
Before
No Google Business Profile link, missing NAP consistency, no service area pages
After
Consistent NAP data, service area mentions, LocalBusiness schema, map integration
Why: Added consistent name-address-phone data across all pages, service area content for key counties, and LocalBusiness structured data.
Accessibility
Before
No alt text on images, missing ARIA landmarks, poor color contrast (2.1:1), no skip navigation
After
Alt text on all images, ARIA landmarks, WCAG AA contrast ratios (4.5:1+), skip-to-content link
Why: Added comprehensive accessibility features including screen reader support, keyboard navigation, proper focus management, and high-contrast color choices.
Key Improvements at a Glance
- Added full JSON-LD schema for LegalService and Attorney entities
- Rebuilt navigation with mobile-responsive hamburger menu
- Added Open Graph and Twitter Card meta tags across all pages
- Rewrote homepage content with semantic headings and keyword optimization
- Implemented responsive grid layout replacing fixed-width tables
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